How Do I Use Amazon Brand Analytics?

How do I use Amazon brand registry?

How is the Trademark Number used in Brand Registry?Log into your Amazon Seller Central Account.Create an account through Amazon Brand Registry.Amazon asks for Trademark Number.Amazon sends an email to register to the Trademark account.Then you should receive your case number code (in the email)More items…•Jul 9, 2020.

How do I find my brand on Amazon?

Where Can I Find Amazon Brand Stores? Amazon Brand Stores can be accessed through the product tab at Or by clicking on “Stores” on the horizontal menu in your Seller Central account and selecting “Manage Stores” from the drop-down menu.

What is SFR in Amazon?

Search Frequency Rank (SFR): Search Frequency Rank is reminiscent of Amazon’s Best Seller Rank (BSR) in that it calculates the popularity of one keyword relative to keywords around it.

What is a good Amazon sales conversion?

between 10% and 15%On average, a good conversion rate aim on Amazon is between 10% and 15%. When it comes to determining what conversion rate is good, different data sets could mean different things.

How long is brand registry?

about two weeksYou can expect the whole process to get approved to take about two weeks, provided you give Amazon everything it needs for your brand. For each product, take a picture that clearly displays the product packaging and branding, as well as the same on the product itself.

What products do Amazon own?

Pinzon.AmazonBasics.Solimo.Amazon Elements.Wag.Mama Bear.Presto!Food and beverages.More items…

What is search terms in Amazon?

Amazon search terms are keywords that shoppers use to find products. Amazon’s A9 algorithm matches customer searches with the terms included in product listing backend and compiles relevant products for search results. Backend search terms field is limited to 249 bytes excluding spaces and punctuation.

What are the benefits of Amazon brand registry?

What Are The Benefits Of Amazon Registry Program?It helps a brand to have complete control over their product listings.It ensures that the information given about a product is accurate.It helps to increase product sales.It helps protect the brand.It enhances the brand content.It helps improve efficiency.More items…

How do I check my Amazon brand registry?

How can I check the status of my application? To view the status of a submitted application, please log into your Amazon Brand Registry account and visit your Case log.

What is brand Analytics on Amazon?

According to Amazon, “Brand Analytics is a feature that contains valuable insights to empower Brand Owners to make informed, strategic decisions about their product portfolio and marketing/advertising activities”.

Does Amazon sell its own products?

While Amazon has promoted its own private-label products in various prominent spots on its site over the years, consultants and legal experts said this latest iteration takes advantage of the surge in online buying during the pandemic and may accentuate antitrust concerns for a company already juggling domestic and …

What is search frequency rank?

Search frequency rank is the numeric rank of a specific search term’s popularity when compared to all other search terms during a given period.

How is Amazon conversion rate calculated?

Your conversion rate is calculated by dividing the number of sales (“Total Order Items”) by the number of times people visited your listing, including return visitors (“Sessions”) to get a percentage which is your conversion rate.

What is good conversion rate?

But what is a good conversion rate? Across industries, the average landing page conversion rate was 2.35%, yet the top 25% are converting at 5.31% or higher. Ideally, you want to break into the top 10% — these are the landing pages with conversion rates of 11.45% or higher.

How do I use brand Analytics on Amazon?

You access it by going to Reports -> Brand Analytics. Brand Analytics gives you access to four primary types of reports: Amazon Search Terms: See the overall rank of keywords in terms of volume; see how what percentage of sales and clicks the top three search terms for any keyword gets.

What is Amazon conversion share?

Similar to click share, conversion share is a percentage determined by the number of times Amazon customers (in aggregate) bought a particular product after searching for a given term, divided by the total number of times Amazon customers (in aggregate) bought any product after searching for that term.

Can I sell on Amazon without brand registry?

Can I Sell On Amazon Without Joining the Brand Registry? Yes, you can sell on Amazon without joining the brand registry. However, it does come with a few risks. The most common is having your listings hijacked by the competition selling counterfeit or knock-off products.

Where can I advertise my products?

The best ways to promote a new product or serviceOffer loyal customers an exclusive preview. … Use a special introductory offer. … Make use of Google My Business. … Run a social media contest. … Spread the word via email. … Write a blog post. … Host an event. … Offer a complimentary upgrade.More items…•Jan 12, 2021